When you designed your website, your web designer failed to ask you a key question. He didn't ask you this question because he is a web developer, not a consultant or marketing person (typically). The question you should have considered when you built your website is "What if you (and believed) that every single person in your target market were going to be on your site."

It's February 16th. EVERY POTENTIAL CLIENT IS GOING TO SHOW UP ON YOUR WEBSITE'S DOORSTEP ON MARCH 1ST. If you were to take that seriously, you would be panicing. OMG - how am I going to deal with all those people? See how your mindset changes? And that is how I highlight the problem. How many people that visit your site fall through the cracks? Do you really want to increase traffic or do you want to make sure you capture and respond to everyone that does visit.